About Us
Our Story
We were just regular guys living ordinary lives. We worked nine-to-five jobs, went to the gym, and hung out on weekends. But deep down, we always yearned for something more. We wanted to be more, do more, and inspire others along the way. Our journey began as a series of casual conversations about our dreams and ambitions, usually during our weekend meet-ups.
We shared a common passion for sports and the stoic mindset, often discussing how these philosophies helped us stay grounded and focused. However, we noticed that not many people around us shared these interests. We often found ourselves struggling to stay motivated, especially when we couldn’t be there to push each other. It was during one of these conversations that the idea of creating a motivational clothing brand was born. We realized that while we couldn’t always be there for each other physically, we could create something that would serve as a constant reminder of our shared goals and values. We envisioned a clothing line that not only looked good but also carried a message—a brand that would keep us accountable and motivated, even on our toughest days.
The initial steps were challenging. We had no prior experience in the fashion industry and limited knowledge about starting a business. But our passion and determination drove us forward. We began by researching the market, studying different materials, and understanding the logistics of apparel manufacturing. Late-night brainstorming sessions and weekend workshops became our new norm. We wanted our brand to stand out, so we focused on creating designs that resonated with our values. Our first collection features bold, motivational quotes and minimalist designs that embodies the stoic mindset. Each piece was crafted to serve as a wearable reminder to stay disciplined, focused, and resilient. And that’s where we are today.
Our story is far from over. We continue to innovate, grow, and inspire. We believe that everyone has the potential to achieve greatness, and through our clothing, we aim to remind people of that every single day. Whether you’re hitting the gym, going for a run, or just facing a challenging day, our apparel is there to keep you motivated and focused on your goals.
In the end, we created more than just a clothing line; we created a movement—a movement of individuals who refuse to settle for anything less than their best. And that, to us, is the most rewarding part of our journey.
Our Team
Jessica Gordon
Co-Founder
Bryan Joes
Co-Founder
Angella Mike
Co-Founder